My friend Anne sent me a link today to the Fragrance & Film Festival competition. People submit short films that evoke specified perfumes and the winner gets $10,000 (sponsored by Vogue). It’s a curious concept — like making a commercial, yet not. If I were a film student, or just had more time on my hands, I think it’d be a fun exercise.
Well, I hope they have scratch-n-sniff cards for the viewers.